Jill Goodridge was arcade for affordable bloom allowance aback a acquaintance told her about O’NA HealthCare, a bargain another to bartering insurance.

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The self-described “health affliction cooperative” promised a absorber adjoin adverse claims. Its name appropriate an amalgamation with a Native American association — a affair that agitated through on its website, breadth a calamus floats from breadth to section.

The aggregation promises 24/7 telemedicine and holistic dental affliction on its website. It says it provides added nontraditional options than “any added bloom affliction plan,” including advantage for basic oils, activity anesthetic and naturopathic care. All of that and accepted care, too.

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It addled Goodridge as innovative. She alive up for a high-deductible plan, advantageous added than $9,000 in premiums and fees over 13 months, she said. Yet she could not get O’NA to awning her family’s medical bills. For example, O’NA activated alone a baby allocation of added than $6,000 in hospital-related bills adjoin her $10,000 deductible.

“It about seemed like we were aloof spending the exceptional money every ages for absolutely not much,” said Goodridge, whose ancestors runs a Rockland, Maine, restaurant that is briefly shuttered because of the coronavirus pandemic.

A year-long assay by the accompaniment allowance agency prompted by her complaint assured she was right, apprehension a business arrangement operating in the gray areas of allowance adjustment and affiliated law to address to patients attractive to save money on bloom care.

Hers is a cautionary annual for anyone attractive for bargain advantage at a time aback the bulk of bartering allowance is ascent and a advanced ambit of alternatives are on offer.

Tempting low premiums may beggarly deficient advantage with huge abroad expenses.

“Health allowance is accepting so big-ticket bodies are attractive for added options,” Maine allowance Superintendent Eric A. Cioppa said. “We acquaint everybody that if you do business over the internet to alarm us aboriginal and accomplish abiding it’s licensed.”

O’NA stood out, with a able website featuring its adventure of holistic bloom and sun-dappled photographs. The sales pitch: “We’re actuality to adviser you to a new way for your mind, body, and soul.”

Goodridge acquainted led astray.

The aggregation claimed Native American ties that would absolved it from accompaniment allowance regulations because of affiliated sovereignty, which gives federally accustomed tribes the ascendancy to self-govern alfresco of accompaniment or federal law. O’NA claimed it did not accept to attach to federal allowance requirements, such as guaranteeing accepted advantage or advancement a appointed akin of funds in assets to pay claims.

O’NA HealthCare appears to be the aboriginal insurer to affirmation that Native American cachet exempted it from oversight, according to the National Association of Allowance Commissioners.

The aggregation advertised it was “comfortably nestled beneath a Native American affiliated accumulated umbrella” and “protected by the abounding rights and privileges that Native American Indians adore today.”

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It beatific its barter a “tribal associates ID & allowances card.” And it said it acquired its cachet from an amalgamation with the United Cherokee Nation-Aniyvwiya. That association is not one of the three federally accustomed Cherokee tribes.

But the troubles with O’NA went added than that, Cioppa and his aggregation apparent during a year-long investigation. Along with austere doubts that anyone complex with O’NA had accurate aboriginal roots, there were banking irregularities, allegations of abstraction and affected able credentials.

“The added we begin out,” Cioppa said, “the added we basic to accumulate digging.”

Jill Goodridge took a adventitious on a nonprofit “health affliction cooperative” awash online by a Native American aggregation alleged O’NA HealthCare. After advantageous added than $9,000 in premiums and fees over 13 months, Goodridge says, she could not get O’NA to awning her family’s medical bills. (Shelby Knowles for KHN)

For Patients, A Tempting Action With Red Flags

There was abundant about Goodridge’s new advantage that seemed beatnik to the investigators.

She paid a affiliated associates fee of $165, which the aggregation said was a tax-deductible accession to an bearding Native American tribe. In accession to acceptable medicine, O’NA said, its associates could seek affliction at “Native American Affiliated Healing Centers” nationwide, admitting it did not analyze the centers or their locations. Goodridge additionally paid a ancestors exceptional of $751 a ages for 13 months afore canceling, according to her affirmation afore the Maine Agency of Insurance.

Stranger still, lath begin that O’NA appropriate physicians to pay $485 a year to accompany its network. Her doctor declined.

On top of that, Goodridge testified, the plan did not pay out aback needed, including abundant of that $6,000-plus hospital bill.

It angry out, that was not aberrant for a aggregation that describes its casework as “low cost, aerial value.” According to a accompaniment assay of O’NA’s unaudited books in abatement 2019, the plan spent an “unusually low” bulk of the $2.5 actor it calm in premiums to awning customers’ medical bills — aloof 13% or less. Beneath federal law, best insurers absorb 80% or added on allowances for subscribers.

“However low its prices may be, the bulk it delivers is alike lower,” Cioppa wrote in his December order.

Cioppa told KHN that accompaniment lath could not actuate the abounding ambit of the operation, partly because O’NA, which boasted an “open provider arrangement beyond all 50 states,” banned to acquaint them how abounding associates it had alive up nationwide. It covered alone 27 bodies in Maine.

O’NA’s accounting additionally angry out to be suspect. Maine lath empiric that in 2019 O’NA paid few medical bills and didn’t accumulate abundant banknote on duke to handle alike a brace of adverse affliction claims, a abuse of accompaniment allowance regulations.

Ultimately, Cioppa disqualified that O’NA had illegally operated an allowance company, falsely advertised its allowances and bootless to set abreast able affluence to pay claims.

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O’NA’s CEO, L.J. Fay, said the aggregation is alive adamantine to affected accomplished mistakes, noting: “We plan to accomplish aggregate right. That is the ultimate goal.”

But in the meantime, Cioppa has banned O’NA from affairs behavior in the state.

The Bodies Behind O’NA

Over the years, Benjamin Zvenia has presented himself at assorted times as a doctor, a advocate and a affiliated judge. O’NA was declared by the United Cherokee Nation-Aniyvwiya as Zvenia’s “brainchild,” according to the Maine allowance agency order.

He has a cardboard aisle of bent and civilian infractions dating to the aboriginal 1990s, government annal show.

In a affirmation annual filed in Maine, Zvenia said he was a affiliate and “administrative affiliated judge” of the Nottoway Affiliated Community Meherrin Bandage of North Carolina. That association is not amidst the 573 accustomed by the federal government.

Zvenia additionally told Maine admiral he served on the lath of admiral of Affiliated Alive Administration Services, O’NA HealthCare’s ancestor company, but had not been paid for his “voluntary” casework and had no albatross for circadian operations. In a affirmation statement, Zvenia denied arena a above role in O’NA. He did not acknowledge to again requests for animadversion for this story.

Zvenia, in fact, has a bent confidence in Nevada for practicing anesthetic after a license, which prohibits him from administering an allowance company, according to Maine officials. He was bedevilled to six years in prison, cloister annal show.

In his statement, Zvenia wrote, “There was a crime, and I did the time. My antecedent history may be accessible information, but it is not allotment of my accomplishments today.”

Zvenia’s acknowledged assignment additionally has fatigued scrutiny. In March 1999, the Nevada Supreme Cloister removed him from a annual of non-attorney arbitrators, citation his bearding bent conviction. A Accompaniment Bar of Nevada assay begin Zvenia had activated to convenance in clearing court, claiming to authority a law authorization issued by the Supreme Cloister of the Federated States of Micronesia. But the accompaniment bar arrested with Micronesia, and it could not verify his claims.

Zvenia additionally told a accompaniment bar investigator that he accelerating from the Kensington Academy “School of Law” in California. The academy said Zvenia had activated in June 1994 but “never completed enrollment,” according to an display filed with the Nevada Supreme Cloister order.

Jill Goodridge took a adventitious on a nonprofit “health affliction cooperative” awash online by a Native American aggregation alleged O’NA HealthCare. After advantageous added than $9,000 in premiums and fees over 13 months, Goodridge says, she could not get O’NA to awning her family’s medical bills. (Shelby Knowles for KHN)

Jill Goodridge, whose ancestors runs a restaurant in Rockland, Maine, abutting a nonprofit “health affliction cooperative” that promised to awning acceptable medical casework and holistic therapies through its ties to Indian tribes. “They seemed to be avant-garde in the abstraction that you could see holistic doctors or naturopaths,” Goodridge testified during a Maine Agency of Allowance audition on Sept. 3, 2019. (Shelby Knowles for KHN)

A architect of O’NA HealthCare was Alan Boyer, a Utah artist who said he was a affiliate of the Cherokee Nation. He was built-in in West Yorkshire, England, and emigrated to the U.S. in 1998, aback he was about 40 years old.


Boyer was a architect of a British-style assumption bandage in Utah but additionally dabbled in the holistic healing arts and naturopathic articles afore his afterlife in December 2018 from blight at age 59. In one promotional video for O’NA, Boyer, who batten with a arresting British accent, said the chat O’NA agency “new beginnings.”

“One of Alan’s greatest achievements in his after years was accepting as a absolute affiliate of the abundant Cherokee Nation,” reads an online obituary entered into the almanac in the Maine proceeding.

Maine regulators had their doubts: “It does not arise from the almanac that any Native Americans accept been complex at any time in the establishment, administration or operation of O’NA,” reads the accompaniment order.

Lisa Hughes, the above CEO of O’NA and a citizen of the Salt Lake City area, additionally aloft Maine regulators’ eyebrows. Lath begin Hughes’ online résumé shows added than a decade of acquaintance in rocket engineering and consulting assignment in Utah. She afresh told Maine admiral she had been assassin at O’NA because of her above-mentioned acquaintance in “systems development and cashflow analysis.”

In an affirmation and added acknowledged filings filed in January, Hughes asserted she formed for O’NA for several years “with no or actual bargain salary” afore the aggregation abeyant her in July 2019 amidst a accumulated ability struggle. The abutting month, O’NA beatific her a letter from a law close accusing her of embezzling $295,000, filings in the Maine assay show.

In her affidavit, Hughes said O’NA affected the abstraction accusations “for purposes of beating me and authoritative me the dupe for O’NA’s acknowledged accumulation and structure.”

Lessons Learned ― Or Not

In his December order, Cioppa gave the insurer until Jan. 21 to actualize a $100,000 armamentarium to amuse any outstanding medical claims. O’NA bootless to do so, and now accompaniment admiral are gluttonous a $450,000 penalty, admitting they aren’t optimistic about accession it.

Today, O’NA has promised to reinvent itself as a “different blazon of allowance company,” according to CEO Fay. She said in an affirmation that it is anticipating a basic beverage of as abundant as $120 actor and has $500,000 in affluence in a money bazaar annual in a Salt Lake City bank. She additionally adumbrated the aggregation would book for a authorization to accurately accomplish in Maine. So far, that has not happened.

Zvenia is still alive online, alms able and consulting casework through Zvenia and Associates in Las Vegas, which says on its website that it is a “law close guided by Benjamin Zvenia, Dr PH, JD.” The armpit posts a disclaimer: “All Nevada Accompaniment acknowledged affairs are referred out; our attorneys & advocates are not accountant to convenance Nevada Accompaniment law.”

O’NA presents a new contraction in an advancing conflict: The states adapt allowance but the internet allows for civic sales, abrogation consumers basically on their own.

Goodridge, the Maine customer who sparked the investigation, said in an account that she holds little achievement of accepting any money back. But she has kept added Mainers from the aforementioned troubles.

Though O’NA bloom affairs are still accessible in abounding states, its website addendum that advantage is “not accessible in Maine.”

Fred Schulte: fschulte@kff.org, @fredschulte

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