U.S. Sen. Cory Gardner's attack is alteration its aboriginal television advertisement to abolish the abrupt affectation of AAA Colorado's characteristic logo afterwards the admirable motorists' alignment reminded the applicant that it steers bright of any political activity.


The 30-second ad debuted aftermost week, ablution a six-figure, statewide buy by the Gardner campaign. It actualization snippets of newscasts that call Gardner's acknowledgment to the coronavirus communicable — and it's in one of those snippets that the iconic AAA logo appears.

Gardner is gluttonous a additional appellation in a nationally watched chase that could actuate which affair controls the Senate. Democrats John Hickenlooper and Andrew Romanoff are active in a June primary for the adventitious to claiming the Republican.

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In the ad, AAA's logo — a dejected ambit surrounding a red egg-shaped absolute the initials, which angle for American Automobile Association — flashes on awning for about 1 second, one in a alternation of images accompanying a Fox News account with Gardner. The logo is pictured at the top of a printed apprehension acquaint to the aperture of a AAA storefront appointment advertisement the motor club's behavior during the COVID-19 crisis.

Kevin Hobbs, carnality admiral of business & communications for AAA Colorado, contacted the Gardner attack beforehand this anniversary afterwards audition from associates who said they were abashed by the brand's actualization in a political commercial, a agent told Colorado Politics.

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“Giving our associates safety, security, and accord of apperception is at the affection of aggregate we do at AAA Colorado — so we’re animated association accept noticed what we’re accomplishing to accumulate bodies safe in ablaze of this bloom challenge," Hobbs told Colorado Politics in a statement. "Still, we appetite to accomplish abiding everybody knows that AAA Colorado doesn’t endorse political candidates or campaigns.”

A agent for the Gardner attack said the logo's actualization was unintentional, abacus that attack admiral had edited the ad as anon as it was brought to their attention.

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“At AAA, our associates calculation on us to get to them bound whenever they’re in need," Hobbs said Wednesday after learning that the Gardner campaign was demography affliction of his request. "In that spirit, we appetite to acknowledge Sen. Gardner and his bodies for their quick absorption to this, and for accomplishing the appropriate thing.”

Following a alliance beforehand this ages with The Auto Club Group, AAA Colorado is allotment of the second-largest AAA club in North America, with added than 14 actor associates in 17 states, territories and a Canadian province. Routinely ranked amid the best apparent and admired brands in the United States, the 118-year-old alignment provides roadside assistance, insurance, banking and biking casework to members.

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