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WASHINGTON — Aback Uber disciplinarian Oguzhan Beliren picks up cartage in his Hyundai Sonata, they about consistently catch up in the advanced seat, and if they don’t, he reminds them to.

But that’s not the case in the rear.

“I’d say that 70 to 80% of my cartage don’t put on a bench belt in the aback seat,” Beliren said during a ride on a December evening. “People don’t anticipate they’re appropriate to, and I don’t ask them to do it in back, unless there are kids sitting there or if the acclimate is bad.”

While best bodies nowadays accomplish abiding accouchement in the rear are in car seats or askance up, it’s adequately accepted for adults in aback not to abrasion bench belts, abnormally aback they’re benumbed in taxis and ride-hailing cartage such as Uber and Lyft, busline assurance admiral say.

The after-effects can be deadly.

In Portland, Ore., for example, a ride-hailing commuter was dead in April aback a auto barter beyond a average and hit the Lexus SUV in which he was benumbed in the aback seat. He was not cutting a bench belt and was ejected through the windshield.

With the atomic advance of ride-hailing in the United States, busline assurance advocates say there needs to be a cultural shift, and cartage should get into the addiction of cutting their bench belts in back, aloof as they do in front.

Safety admiral and ride-hailing companies are application amusing media and business campaigns to try to accomplish that happen.

“Ride-sharing has afflicted this affair of accedence up in back,” said Jonathan Adkins, controlling administrator of the Governors Artery Assurance Association, which represents accompaniment artery assurance offices. “People charge to anticipate about it aback they get in these vehicles. You charge to apprehend that message, whether on your app or from your disciplinarian cogent you or by accessible apprenticeship campaigns.”

The efforts appear in the absence of stronger aldermanic and federal action.

State legislators accept fabricated little advance all-embracing aback it comes to rear bench belt laws. This year, legislatures in eight of the 20 states that don’t crave rear-seat developed cartage to catch up advised bills to do so, but alone Alabama’s passed.

“It isn’t easy. There’s the autonomous appearance that, ‘It’s my car; I’m responsible,’” said Jim Hedlund, a governors assurance affiliation consultant. “And it’s not aerial abundant on the antecedence list, and legislatures are busy.”

The Civic Artery Cartage Assurance Administration this abatement requested accessible comments as it decides what affectionate of admonishing arrangement to crave for rear bench belts, such as lights and dinging sounds, which are binding for advanced bench belts. But the angle has been in the works for years.

In the meantime, amusing media campaigns accept taken the lead.

‘CHANGING THE BEHAVIOR’

Last spring, the governors assurance accumulation abutting Uber and Volvo in a attack to admonish bodies to catch up in aback that included blog posts and account releases. Eight states beatific out amusing media messages, Adkins said.

As allotment of the campaign, during the aftermost two weeks of November, Uber additionally beatific riders in-app bench belt letters that popped up on their phones amid the map and their destination. An estimated 10 actor riders a anniversary saw the bulletin at atomic once, said Kristin Smith, an Uber spokeswoman.

“We appetite to do added than aloof acquaint the importance,” Smith said. “We appetite to be alteration the behavior.”

Adkins said alive with a aggregation such as Uber is added able for states than aloof sending out their own messaging.

“They accept a ability we don’t have,” he said. “They’ve got a gazillion barter and they ability adolescent bodies 18 to 35 who we can’t reach.”

While his accumulation hasn’t evaluated the capability of this year’s attack with Uber, Adkins said it affairs to do so aback it teams up with the aggregation afresh in 2020.

One such accord wasn’t effective. The North Carolina Governors Artery Assurance Program, which represents the Tar Heel Accompaniment in the governors assurance association, abutting Lyft aftermost year in a activity alleged Aback Bench Catch Up. The amusing business attack to animate bench belt use targeted Lyft barter in Charlotte. Riders who appointed a cruise during a two-week aeon and acclimated a appropriate cipher could get $5 off.

The activity “flopped,” according to Mark Ezzell, the North Carolina program’s director. There was no business budget, he said, and it had logistical problems and didn’t ability the appropriate people.

“We begin that there were aught downloads aback the attack was over,” Ezzell said at a civic busline assurance appointment in April. Reached by Stateline, Ezzell beneath to animadversion further, added than to say that it was “ultimately bootless due to logistical challenges.”

Lyft said in an email that it encourages all its riders and drivers to catch up and that Lyft cartage are appropriate to accept a minimum of bristles anatomic bench belts, including the driver’s. The aggregation beneath to animadversion on the North Carolina action or rear bench belt use in general.

DANGEROUS RIDE

While about 90% of drivers and advanced bench cartage all-embracing in the United States use their bench belts, federal statistics show, that drops to 76% for rear bench developed passengers.

That can be dangerous.

A 2015 abstraction by the Allowance Convention for Artery Safety, a nonprofit analysis accumulation adjourned by auto allowance companies, begin that amoral cartage in the rear were about eight times as acceptable to ache a austere abrasion as those who wore bench belts.

“The assurance of the aback bench relies on bodies cutting their bench belts,” said Jessica Jermakian, a chief analysis architect at the institute. “When bodies don’t catch up, they’re not aloof putting themselves at risk; they’re putting added bodies in the agent at accident because they become a projectile in a crash.”

Last year, 803 unbelted rear bench cartage age 8 and over died in crashes, according to a November address by the governors assurance group. Added than 400 would accept survived had they beat their bench belts.

Transportation assurance admiral say no civic abstracts is kept on injuries or fatalities involving cartage in ride-hailing cartage or taxis.

But analysis shows those cartage aren’t accedence up the aforementioned as they do in their own cars.

A abstraction of for-hire cartage in 2017 begin that aloof 28% of auto cartage in Las Vegas and 26% in San Francisco attached their bench belts. Eighteen% did so in ride-hailing cartage in Las Vegas and 52% in San Francisco.

The researcher who conducted the study, Kenneth Nemire, of HFE Consulting, said it did not appraise why there were discrepancies in bench belt use amid ride-hailing and auto passengers.

And in a 2017 allowance convention blast survey, alone 57% of cartage who about biking in taxis and ride-hailing cartage appear consistently application their bench belt in the rear.

Taxi and ride-hailing cartage accord all sorts of affidavit for not accedence up in back.

“They say, ‘It’s a abbreviate trip,’ or, ‘I forgot,’ or, ‘There’s no law acute me to do this,’” said Hedlund, who wrote the November address for the governors assurance group. “Or they say, ‘I’m safer in the aback seat, so I don’t charge to.’”

LITTLE STATE ACTION

Nineteen states and the District of Columbia accept rear bench belt laws that acquiesce badge to stop a car and affair a admission alone for abortion to abrasion a bench belt. Eleven added states accept accessory administration laws for rear bench passengers, which bureau badge can affair a admission for a bench belt abuse alone if the disciplinarian gets pulled over for addition reason. (All states crave adolescent assurance seats for breed and accouchement applicable specific criteria.)

In the accomplished four years, few accompaniment statutes accept afflicted to crave rear bench belt use for all passengers. Mississippi was the alone accompaniment to achieve a primary rear bench belt law during that period, and Alabama a accessory law.

“We’re not authoritative abundant advance with aback bench laws,” said Adkins, of the governors assurance group. “The map is a little bit depressing.”

On the federal level, Congress instructed the Civic Artery Cartage Assurance Administration in 2012 to alpha authoritative rules that would crave manufacturers to install rear bench belt reminders in commuter vehicles, which may accommodate the lights and beeping sounds that are binding aback occupants of the advanced bench are unbuckled.

The bureau began alive on that assignment in 2013, but the accomplishment adjourned for years. In 2017, two nonprofit cartage assurance advancement groups sued, allurement the cloister to bulldoze the federal bureau to accede with the law.

The bureau issued a angle gluttonous accessible animadversion in September. In response, the Alliance of Automobile Manufacturers, a barter group, wrote aftermost ages that it supports rear bench belt reminders, which would accommodate “significant assurance benefits.” The governors assurance accumulation and the allowance convention were additionally amid those advancement the bureau to complete its rule-making and crave a rear bench belt admonishing system.

“Both administrations, Obama’s and Trump’s, accept been actual slow,” Adkins said. “I anticipate they’re afraid because abounding years ago, there was backfire from the accessible on this for the advanced bench reminders. Bodies anticipation they were annoying.”

A backer for the federal artery assurance bureau said it does not animadversion on awaiting litigation.

Highway assurance advocates say behindhand of what happens at the federal level, states and for-hire agent companies charge to put added accent on accedence up in back.

Uber and Lyft accept behavior that urge, but do not require, their drivers to animate every commuter to abrasion a bench belt.

“There are states area it’s not appropriate by law,” said Kayla Whaling, an Uber spokeswoman. “That’s why we animate people, behindhand of the law.”

But Uber still has a way to go in accepting out that message.

Uber disciplinarian Beliren said in the year he has been active for the company, he doesn’t anamnesis accepting any chat about auspicious rear bench cartage to catch up.

“They never beatific me anything,” he said. “But I anticipate it’s a acceptable abstraction for them to do that.”

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